Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help us remember your preferences, track how you use the site, and improve your experience. You can control cookies through your browser settings or our cookie management tool.

2. Cookie Categories

A. Strictly Necessary Cookies

Purpose: Essential for website functionality and security.

• Session cookies: Keep you logged in and maintain form data.
• Security cookies: Prevent fraud and protect against attacks.
• Cookie consent: Store your cookie preferences.

Status: Always enabled. Cannot be disabled.

B. Analytical Cookies (Google Analytics)

Purpose: Understand how visitors use our website to improve content and functionality.

• _ga, _gid, _gat: Track unique visitors, sessions, and page views.
• Retention: 26 months (Google Analytics default).
• Opt-in: You can enable or disable via our cookie settings.

C. Marketing Cookies (Google Ads Retargeting)

Purpose: Enable retargeting and personalised advertising across Google's network.

• _gcl_au, _gcl_aw, _gcl_dc: Google conversion tracking and ad personalisation.
• ad_storage, ad_user_data, ad_personalization: Consent Mode v2 parameters.
• Opt-in: You can enable or disable via our cookie settings.

3. Third-Party Services

Google Analytics

Provider: Google LLC (USA)
Purpose: Website analytics and traffic tracking.
Data Shared: Anonymised browsing behaviour (IP address, pages visited, session duration).
Privacy Policy: Google Privacy Policy
Opt-Out: Use our cookie settings or Google Analytics opt-out browser add-on.

Google Ads (Conversion Tracking & Retargeting)

Provider: Google LLC (USA)
Purpose: Track conversions (e.g., form submissions) and retarget users with ads.
Data Shared: Conversion events and user identifiers for ad targeting.
Privacy Policy: Google Privacy Policy
Opt-Out: Use our cookie settings or manage ads preferences in your Google Account.

Google Maps

Provider: Google LLC (USA)
Purpose: Display our office location on the contact page.
Data Shared: Location data and browsing activity on the map.
Privacy Policy: Google Privacy Policy

4. Consent Mode v2

We use Google Consent Mode v2 to comply with privacy regulations including GDPR and ePrivacy Directive. This means:

• All non-essential cookies start as denied until you consent.
• Analytics and marketing cookies only activate when you accept them.
• You can change your preferences at any time using our cookie banner.
• Your consent is stored in localStorage under the key cookieConsent.

5. Managing Your Cookies

Our Cookie Settings

Click the "Cookie Settings" button in our banner (or footer) to open the cookie management modal. Toggle analytical and marketing cookies as you prefer. Your choice is saved and respected across all future visits.

Browser Settings

Most browsers allow you to:

• View stored cookies.
• Block all or certain cookies.
• Delete cookies when closing the browser.

Note: Disabling strictly necessary cookies may affect website functionality.

Do Not Track (DNT)

If your browser sends a DNT signal, we respect it by limiting non-essential tracking. However, some services (like Google) may not honour DNT.

6. Cookie Table

7. International Data Transfers

Some third-party services (Google Analytics, Google Ads) process data in the USA. These services are subject to Standard Contractual Clauses and other legal safeguards to ensure compliance with GDPR and UK data protection laws.

8. Changes to This Policy

We may update this Cookie Policy as our services evolve or in response to legal requirements. Changes will be effective immediately upon posting. Your continued use of the website constitutes acceptance of updated terms.

9. Contact Us

If you have questions about our cookie practices or wish to exercise your rights, contact us at:
info@wildernessjointb.world | +44 20 7946 0958